Stuck unable to publish, says store failure?

I found someone else with a slightly similar error… still not following exactly how to get this published but… I think it just requires that charmcraft config…

one thing I am seeing is the notion of private charm stores… but I haven’t quite grasped how I set that up… or how I get a namespace registered in the official charmstore

even when i fill in the charmcraft.yaml with the only required piece… I am getting same error about the store

$ cat charmcraft.yaml 
type: charm

I had to drop the rest, as I am on charmcraft 1.0 and it wasn’t recognizing base: key

$ charmcraft upload artifactory-ce-cpp.charm
Store failure! Name artifactory-ce-cpp not found in the charm namespace [code: resource-not-found] (full execution logs in ~/snap/charmcraft/common/charmcraft-log-8znykcje)

feels like I am missing something here that has to do with registering or getting a namespace…?

$ charmcraft names
Name                      Type    Visibility    Status
artifactory-ce-cpp-charm  charm   public        registered